Campaigns
Communications campaigns come in all shapes and sizes. We begin by researching and understanding as much as we can about those our clients are seeking to reach. We then design customized campaigns that include a mix of carefully blended communications tactics including paid, earned, social, and owned.
Protecting the Oceans Communications Campaign
Massachusetts Bays Program
The Collaborative designed and led a multi-year public outreach and information campaigns in support of the Massachusetts Bays Program. With the goal of raising awareness and building partnerships to improve the quality of coastal New England waters, the campaigns included the design and distribution of a wide range of informational materials, organization of public and roundtable meetings, production of television and radio public service announcements, design of a wallet-sized clean water shopping guide distributed with over 150,000 water bills, hotline operation, beach and waterway clean ups, letter-writing campaign, broad press coverage of “Walk for Clean Water” event, design of a “Clean Water Game” video and collateral brochure, and a coalition-building campaign that resulted in a $5M grant from U.S. EPA for water pollution control.
“We’ve come to expect your flashes of inspiration, exciting new ideas and approaches, and well-written documents.”
— Jay Kaufman, State Representative, Former Chair, Massachusetts Bays Program CAC
