Campaigns
Communications campaigns come in all shapes and sizes. We begin by researching and understanding as much as we can about those our clients are seeking to reach. We then design customized campaigns that include a mix of carefully blended communications tactics including paid, earned, social, and owned.
youMove Massachusetts Communications Campaign
Massachusetts Department of Transportation
The Collaborative designed and implemented a communications campaign in support of a major Massachusetts statewide transportation planning initiative. This included the creation of the project brand identity “youMove Massachusetts,” designed collateral print and digital products, developing and hosting a well-received website, and organizing public meetings around the state. The website incorporated an interactive survey and mapping tool that enabled users to post location-specific public comments.
